Design A New Look for a Dynamic Future

We've embarked on an exciting rebranding journey here at HalfSerious, reflecting the massive growth and evolution we've experienced over the past five years. As our company has expanded, so has our vision, team, and impact.

It became clear that our brand needed to mirror who we've become and where we're headed. We wanted to maintain our colorful, easy-going image while aligning it with our innovative spirit and the dynamic needs of our clients.

We're not just keeping pace with the industry – we're setting it.

The Story Behind Our New Logo

Our rebranding was more of a logo refresh than a complete overhaul. Through a series of brand discovery workshops, we realized the importance of keeping key elements of our original logo.

We kept the typography, the distinctive cut between "Half" and "Serious," and the 7-degree angle symbolizing positivity and growth. Instead of being boxed in, our logo now features organic shapes inspired by the "Journey Map" we develop for every client during our UX research phase.

We also switched to a single solid color for a more organic look, reflecting how we guide our clients on their digital transformation journey.

Colors that Tell Our Story

Our choice of colors is not just about looking good – it's about communicating the duality of our brand: our commitment to excellence and our boldness to innovate.

Using our previous color palette as a foundation, we tweaked our strong colors to feel more modern and aligned with our evolved identity. Our primary color, "Serene Scene", offers a calm counterbalance to our dynamic accent colors, embodying stability and trust.

Here’s what each of our accent colors represents:

• Cobalt Blast: Our innovative spirit and enthusiasm.
• Sky Whisper: Clarity and tranquility.
• Aqua Tron: Forward-thinking and technological prowess.
• Zesty Pop: A fresh and lively perspective.
• Flamin Pink: Creativity and boldness inspired by our Flamingo mascot.
• Blush Rush: Warmth and approachability.
• Cloud Nine: Sophistication and reliability.

This vibrant palette adds depth and personality to our brand, helping us stand out while maintaining a professional edge.

Our Key Messages

With this rebranding, we want to share four key messages:

1. Innovation at Heart: We're pioneers, constantly pushing boundaries to deliver cutting-edge solutions.
2. Human-Centric Approach: We focus on creating technology that enhances human experiences, prioritizing the needs and desires of end-users.
3. Commitment to Excellence: Quality and craftsmanship are at the core of everything we do. We take pride in delivering exceptional work that exceeds expectations.
4. Dynamic and Accessible: Our vibrant culture extends to our clients. We're approachable, enthusiastic, and dedicated to making every interaction a positive and engaging experience.

Through these messages, we reaffirm our dedication to transforming the digital landscape with passion, creativity, and a relentless pursuit of excellence.

A Bold New Chapter

Ultimately, our refreshed branding captures the spirit of HalfSerious – a company that isn't afraid to be bold, creative, and distinct while always maintaining a professional edge. This new look isn't just about visual appeal; it tells the story of our journey, values, and vision for the future. Because at the end of the day, we're all HalfSerious.